Improving Shipium’s Answer Engine Visibility
When Shipium's CMO Kris Gösser noticed Google referrals plummeting despite strong SEO performance, he knew the problem wasn't technical but strategic. The shift from Search & Discover to Ask & Answer meant his target audience of modern operators was increasingly turning to ChatGPT, Claude, and Perplexity instead of traditional search engines.
Shipium is an end-to-end shipping platform for modern operators. It tends to be part of RFPs and relatively complex internal business processes. Choosing a shipping platform isn't like choosing a soda to complement your meal. It's complex and full of nuance. Since these same modern operators who value Shipium were migrating to AI-powered search to source partners and draft RFPs, Kris knew he had a problem.
Kris "likes nothing more than a hard problem to solve" so he turned to EverythingMachines to reverse the trend, not by magically convincing millions of people to go back to good ole Google but by making sure his brand and content would shine in AI Search. EverythingMachines leveraged Gumshoe as their primary intelligence and content creation engine throughout the collaboration. Working together, the three collaborated to generate the Shipium Agentsite - an AI Search-friendly publishing surface and fill it with high quality content that would turn AI Search into a great source of brand awareness and traffic. Gumshoe provided AI Search Brand Visibility Monitoring and Content Creation capabilities while EverythingMachines handled Answer Engine Optimized content publishing on the Agentsite. A month after activation, they're seeing great results along 4 metrics: Readability, Citations, Visibility and Wins.
Five Steps to Success
SITUATION: First they had to understand the current landscape and how Shipium appeared to users. They accomplished this using Gumshoe to customize a series of reports for specific personas and use cases
NEW FOUNDATION: Since shipium.com, like all websites, was designed and built to communicate to people, not LLM searchbots, Kris turned to EverythingMachines. Using The Agentsite Network, they created a new surface area to ensure that AI Search could fully understand Shipium. See the Shipium Agentsite: https://llm.shipium.com/
ENRICH: Knowing that every LLM prompt is like its own "campaign," Kris then turned to Gumshoe to create optimized content for LLM consumption. Unlike people, LLM Searchbots will read EVERYTHING so EverythingMachines consumed and published this new, machine-generated enriched content created by Gumshoe: https://faqs.shipium.com/
SUGGEST: Then Kris simply published an LLMS.txt and AI.txt to point his robotic visitors to the right content to consume.
ITERATE: Doing it once is never enough. So the team is measuring and refining on a bi-weekly basis using Gumshoe's AI brand visibility monitoring platform.
The Results (so far) speak for themselves
EverythingMachines analytics show Shipium increased agent readability by 85% moving it from 47 to 87. This is the first step along the journey.
This improvement in readability leads to more LLM bot visitation and increases the likelihood of the site being cited. In this regard, first party citations have exploded (actually up 557%) as tracked by Gumshoe's citation monitoring feature.
And this had the effect of doubling LLM Visibility for them (actually 2.4x), meaning Shipium showed up in more than twice as many LLM responses according to Gumshoe's visibility metrics.
More people turning away from Traditional Search to AI Search isn't a reason to panic. But it is a reason to change. With EverythingMachines new cache platform and Gumshoe's AI visibility intelligence and content creation capabilities, brands can ensure their content marketing is rich and readable for the AI Search era.